Privacy Policy
AQUARIUM SOFTWARE LIMITED PRIVACY POLICY
Aquarium Software Limited respects your privacy and is committed to protecting your personal data. This privacy notice will inform you about how we look after your personal data when you visit our website located at https://www.aquarium-software.com/ (the “Website”) or otherwise interact with us, and it will tell you about your privacy rights and how the law protects you.
Marketing
We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising.
Promotional offers from us
We may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what we think you may want or need, or what may be of interest to you. You will receive marketing communications from us if you have requested information from us or purchased goods or services from us and, in each case, you have not opted out of receiving that marketing.
Third-party marketing
We will get your express opt-in consent before we share your personal data with any third party company for marketing purposes.
Opting out
You can ask us to stop sending you marketing messages at any time by contacting us either by telephoning +44 (0)161 927 5620 or by emailing privacy@aquarium-software.com at any time.
Where you opt out of receiving these marketing messages, this will not apply to personal data provided to us as a result of a product/service purchase, product/service experience or other transactions.
Cookies
To enable us to provide the services available on this Website and to monitor and improve our Website, we may at times gather certain information about you, including Technical Data. We may use cookies only to store information such as your username and your session identifiers to enable us to identify whether you are registered on the Website and, if so, to shortcut your access to the Website. We will only read cookies from your cookie file placed there through your web browser’s interaction with the Website. In most circumstances you can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this Website may become inaccessible or not function properly, such as online forums or previous registration identification. For information on the cookies we use, please click here: https://www.aquarium-software.com/cookie-policy/. For further information on cookies and cookie settings, including how to delete cookies visit www.allaboutcookies.org
Change of purpose
We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you would like an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us by telephoning +44 (0)161 927 5620 or by emailing privacy@aquarium-software.com
If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.
Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.
- Important information and who we are
- Third-party links on our Website
- The data we collect about you
- Identity Dataincludes first name, last name, username or similar identifier, title and date of birth. • Contact Data includes billing address, email address and telephone numbers. • Financial Data includes bank account and payment card details. • Transaction Data includes details about payments to or from you and other details of products and services you have purchased from us. • Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this website. • Profile Data includes your username and password, purchases or orders made by you, your preferences, feedback and survey responses. • Usage Data includes information about how you use our website, products and services. • Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.
- How is your personal data collected?
- Direct interactions. You may give us your Identity, Contact and Financial Data by filling in forms or by corresponding with us by post, phone, SMS, email or otherwise. This includes personal data you provide when you:
- apply for our products or services; • create an account on our website; • subscribe to our services; • request marketing to be sent to you; • give us some feedback; or • attend an exhibition or event at which you give us your details.
- Automated technologies or interactions. As you interact with our Website, we may automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies and other similar technologies. Please see paragraph 5 below for further details about cookies.
- Third parties or publicly available sources. We may receive personal data about you from various third parties as set out below: • Technical Data from the following parties:
- Identity and Contact Data from information providers including introducers based inside or outside the EU, in order to provide additional contact and demographic information. • Identity and Contact Data by obtaining a delegate list from exhibition organisers when attending certain events, which may provide personal data about you if you also attend such event(s).
- How we use your personal data
- Where we need to perform the contract we are about to enter into or have entered into with you. • Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests. • Where we need to comply with a legal or regulatory obligation.
Purpose/Activity | Type of data | Lawful basis for processing including basis of legitimate interest |
To register you as a new customer | (a) Identity (b) Contact | Performance of a contract with you |
When you access our Website | (a) Technical (b) Usage | Necessary for our legitimate interests (for running our business, provision of administration and IT services) |
To process and deliver your order including: (a) Manage payments, fees and charges (b) Collect and recover money owed to us | (a) Identity (b) Contact (c) Financial (d) Transaction (e) Marketing and Communications (f) Profile | (a) Performance of a contract with you (b) Necessary for our legitimate interests (to recover debts due to us) |
To manage our relationship with you which will include: (a) Notifying you about changes to our terms or privacy policy (b) Asking you to take a survey or complete a questionnaire (c) Responding to your communications (via phone, email, SMS or other) | (a) Identity (b) Contact (c) Profile (d) Transaction (e) Marketing and Communications | (a) Performance of a contract with you (b) Necessary to comply with a legal obligation (c) Necessary for our legitimate interests (to keep our records updated and to study how customers use our products/services) |
To enable us to conduct surveys and aggregate user profiles | (a) Identity (b) Contact (c) Profile (d) Usage (e) Marketing and Communications | (a) Performance of a contract with you (b) Necessary for our legitimate interests (to study how customers use our products/services, to develop them and grow our business) |
To administer and protect our business and this Website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data) | (a) Identity (b) Contact (c) Technical (d) Usage | (a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise) (b) Necessary to comply with a legal obligation |
To deliver relevant Website content to you and measure or understand the effectiveness of the advertising we serve to you | (a) Identity (b) Contact (c) Profile (d) Usage (e) Marketing and Communications (f) Technical | Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy) |
To use data analytics to improve our Website, products/services, marketing, customer relationships and experiences | (a) Technical (b) Usage | Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy) |
To make suggestions and recommendations to you about goods or services that may be of interest to you | (a) Identity (b) Contact (c) Technical (d) Usage (e) Profile | Necessary for our legitimate interests (to develop our products/services and grow our business) |
To allow you to personalise products and services provided through the Website | (a) Identity (b) Contact (c) Technical (d) Usage (e) Profile | (a) Performance of a contract with you (b) Necessary for our legitimate interests (to study how customers use our products/services, to develop them and grow our business) |
To speed up the application process (for example, by collecting personal details we can pre-populate new applications and other forms on the Website saving you time filling in those details) | (a) Identity (b) Contact (c) Profile | (a) Performance of a contract with you (b) Necessary for our legitimate interests (to study how customers use our products/services, to develop them and grow our business) |
- Disclosures of your personal data
- Credit agencies (such as Creditsafe or Experian) • Banks • Professional advisors, including lawyers, bankers, auditors and insurers who provide consultancy, banking, legal, insurance and accounting services. • Third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy notice.
- International transfers
- The transfer of your personal data is only to countries that have been deemed to provide an adequate level of protection for personal data by the European Commission. • Where we use certain service providers, we may use specific contracts approved by the European Commission which give personal data the same protection it has in Europe. • Where we use providers based in the US, we may transfer data to them if they are part of the Privacy Shield which requires them to provide similar protection to personal data shared between the Europe and the US. Please contact us by telephoning +44 (0)161 927 5620 or by emailingprivacy@aquarium-software.comif you want further information on the specific mechanism used by us when transferring your personal data out of the EEA.
- Data security
- Data retention
- Your legal rights
Date of change | Summary of change(s) |
17/05/2018 | Revised Privacy Policy (to include changes for GDPR). |
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