Cookie Policy
AQUARIUM SOFTWARE LIMITED COOKIE POLICY
Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and allows us to improve our site.
Cookies
We use several different cookies on our website. A cookie is a small file of letters and numbers that is downloaded on to your computer or other device when you visit a website. They allow the website to recognise your device and your preferences and can therefore be used to improve your online experience. If you want to know more about cookies, including how to control or delete them, then we recommend you visit aboutcookies.org for detailed guidance.
We use the following different types of cookies on this website.
Strictly necessary cookies - These are cookies that are required for the operation of our website. These essential cookies are always enabled because our website won’t work properly without them. They include, for example, cookies that enable you to log into secure areas of our website. You can switch off these cookies in your browser settings, but you may then not be able to access all or parts of our website.
Analytical or performance cookies - These allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
Functionality cookies - These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences, for example, your choice of language or region.
Targeting cookies - These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website more relevant to your interests.
The list below details how we categorise the different types of cookies we use on our website:
Basic Operations - uses Strictly Necessary cookies only
This type of sharing is necessary for us to access the data we need to make sure the website is secure and working properly.
Data Accessed:
- Anonymous data like browser name and version.
- Pseudonymous data like authentication token.
Content Personalization – uses Analytical or Performance cookies
When enabled, you allow us to save your preferences and create a profile about you so we can deliver personalized content.
Data Accessed:
- Anonymous data like device type, model and operating system.
- Pseudonymous data like site browsing preferences.
- Personal data like your IP address and location.
Site Optimization – uses Functionality cookies
When enabled, you allow us to monitor your behaviour so we can analyse and improve the services on our website for all visitors.
Data Accessed:
- Anonymous data like the address of the previously visited website (HTTP Referrer).
- Pseudonymous data like website activity identifiers.
- Personal data like content, search and purchase history.
Ad Personalization – uses Targeting cookies
Whilst not currently deployed on this site by us, when enabled, you allow us access to share data with our advertising partners that build profiles about you across multiple websites.
Data Accessed:
- Anonymous data like affiliate referral links.
- Pseudonymous data like identifiers used to track and profile users.
- Personal data like your age, gender and demographics.
You can find more information about the individual cookies we currently use and the purposes for which we use them in the table below:
| Cookie Title/Name | Purpose | Cookie Type |
| _ga | This cookie is associated with Google Universal Analytics which is an update to Google’s more commonly used analytics service. This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the site’s analytics reports. | Site Optimization/Content Personalization |
| _gid | This cookie is set by Google Analytics. It stores and updates a unique value for each page visited and is used to count and track pageviews. | Site Optimization/Content Personailzation |
| _gat_gtag_UA_484796_8 | This cookie is part of Google Analytics and is used to limited requests by throttling request rate. | Site Optimization/Content Personailzation |
The following third parties may also use cookies, over which we have no control. These named third parties may include, for example, advertising networks and providers of external services like web traffic analysis services. These third-party cookies are likely to be analytical cookies or performance cookies or targeting cookies:
- Google Analytics
- Google Tag Manager
- Google Fonts
- Google Compliance
Choices about cookies
You can choose which cookies we can set by accessing our cookie control banner tool and clicking on ‘Customize’. You can choose between Private, Balanced and Personalized and the duration you want the preferences applying for (between 1 and 12 months).
You can use your browser settings to block all cookies (including essential cookies) but if you do so you may not be able to access all or parts of our website.
END OF POLICY
This policy was last updated in April 2026.
Get in touch with us.
We would love to find out more about your business and help you realise your goals. Please get in touch to find out how Aquarium Software can assist.

